WordPress developer & creative technologist

I build, design,and ship.

Self-taught and driven by design, I excel at introducing innovative technology while ensuring it is built to last.

0+Years building

0+Projects shipped

AIEnthusiast

Design that thinks.WordPressGSAPElementorACFCode that performs.Custom ThemesFigmaPHPAI ToolsBuilt different.Plugin DevPerformanceJavaScript

Featured project

Fedhealth 2.0

View case study ↗

Selected work

The workspeaks for itself.

View all work

View case study

ApexLearn

AI Custom Theme Developer2026

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View case study

Wellaware

Lead WordPress Developer2025

ApexLearn

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About

The person behindthe build.

Bio

Matthew Proudfoot is a self-taughtWordPress developer based in Cape Town,building websites that balance beautifuldesign with serious technical craft.

Matthew Proudfoot is a self-taught WordPress developer based in Cape Town, building websites that balance beautiful design with serious technical craft.

Origin

I had no formal training, just a browser, YouTube, and a refusal to quit.

Cape Town, South Africa · Open to remote

AI integration

The person who introduced AI tooling to his current workplace — not because it was asked for, but because he saw the opportunity and built the case himself.

Philosophy

"Good design is a decision, not a feeling — I bring intention to every pixel and every line of code."Full story

Skills & tools

What I bringto the table.

19 skills · 3 categories

Web development & design01

WordPressExpert

Elementor (custom themes, templates)Expert

WooCommerceProficient

Custom Post Types & dynamic contentProficient

HTML, CSS, JavaScriptProficient

UI/UX planning & wireframingProficient

Mobile-first & accessible designProficient

GSAP animationsGrowing

App development02

AI no-code tools (production-ready apps)Proficient

Low-code platformsProficient

Supabase & AWS ecosystemGrowing

API integrationsGrowing

User flows & engagement systemsProficient

Business & client services03

Client communication & brief managementExpert

Technical documentation (SOPs, guides)Expert

Maintenance plansExpert

Workflow automationGrowing

Project management & milestonesProficient

SEO — technical, on-page, localProficient

Latest thoughts

Writing aboutthe craft.

All posts

I Built Three Production Apps with AI — And Outpaced the Custom Developers

There’s an unspoken hierarchy in software development. Custom developers — the people writing backends in Go, architecti…

May 2026↗

How I Used AI to Build a Full WordPress Theme from Scratch

There’s a moment in most projects where the scope hits you. Where the thing someone wants collides with the reality of w…

May 2026↗

From Lab Coat to Laptop – My Unexpected Journey into Web Development

There’s a version of this story where everything goes to plan. Where I map out a career, follow the steps, and arrive at…

May 2026↗

Let's buildsomethingworth seeing.

Direct email

matthewproudfeet@gmail.com↗

MattyPfoot.